For audience feedback I did a focus group. I showed them are music video and the group of people a couple of questions, and then asked for any other feedback they could give me. The people in my focus group were all aged 16-20 (our target audience), we asked them how effective is our music video, this question had 3 tick boxes the first one was 'very effective' the second one was 'a bit effective' and the last one was 'not effective'. Four people ticked 'very effective' and six people ticked 'a bit effective' no one picked 'not effective'.
When asked what could we improve on? everyone said the were part of the video were camera shook a lot and it put them off or it hurt there eyes. Also one person pointed out the is one bit were Jason is sining out of sync and it irritated them. When we asked them what did they like about the music video most said the really like the angles we experimented with and others liked transitions we used. Most of them also really enjoyed the mise-en-sceneused through out the video.
How we improved from feedback
We went out and re-recorded the scenes that had a lot of camera shake, this improved the quality of our video, and after going through the video on Imovie we fixed the bits were jason was out of sync.
When we made these changes we got the same group of people to watch our video and they all said it had improved greatly.
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